The Power of Advertisements
Every day,it is easy to see advertisements all around us.Look around.How many different advertisements can you see?
Often products show the name of the company that made them.This is a popular form of adver-
rising.The special picture or symbol,i.e.logo,appears on many different products.When you see a logo,it is hard to forget that product or company.
Many people buy a product because it is made by a certain company.In fact,some people only buy a product of a famous company.They think it proves that they are fashionable and have good taste.
It is common to find advertisements on TV or radio.Most advertisements are very short for people to remember.Nike,for example,has a simple slogan used all around the world:"Just do it".Advertisements often use funny situations as well.It is easy to remember an entertaining ad.
All advertisements are designed to make people buy a product.An advertisement for a soft drink,for example,might show a group of trendy young people who are having fun.The young people are all drinking the soft drink.Adverrisers are saying to you,"Why don't you buy it and be like these people?You can be young,modern and trendy,too."
You might think that advertisements do not affect you,but the next time you buy a soft drink,ask yourself:Why am I buying this particular product?
广告的力量
每天我们很容易在自己的身边发现各种各样的广告.向四周看一下,你能找到多少不同的广告?
通常产品都会显示其生产厂家的名称.这是一种很普遍的广告形式.各种各样的商品上出现的特殊图案或符号,叫做标识.当你见过一个标识,就很难忘记该种商品或其生产厂家.
很多人买东西是因为它出自某一特定厂家.事实上,有些人只买某个大牌厂家出品的东西,因为他们觉得这证明他们很时尚,有品位.
广告通常出现在电视或收音机里.大多数广告都很短小便于人们记忆.例如,耐克就有一个简单却世界闻名的标语：“Just do it”(只管去做).广告中常常利用一些有趣的情景.通常娱乐广告就很容易记忆.
所有的广告设计都是为了使人们购买商品.例如某种软饮料的广告,可能就会出现一群玩得正开心的前卫青年,这些年轻人正畅饮该种饮料.广告词会对你说：“为什么不买来尝一尝,像这些人一样呢?你也会变得年轻、时尚又前卫.”
你可能会觉得自己并没有受到广告的影响,但是,下次买饮料的时候,问一问自己：为什么我会买这种牌子的产品呢?
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Advertisement
With the development of material prosperity,advertisements have become more and more important in our daily life.
Advertisements give latest information about products.If there were no advertising,consumers could not know about goods in their local shops.Advertising helps sell to a bigger market.Therefore,as more goods are sold they are cheapper.Advertisements also provide money for newspapers,magazines,radios and TV stations,etc..
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy.They create a demand for goods that are not really needed.Besides,advertising adds to the cost of goods.Further more,they are ugly to look at and spoil the enviroments.
Actually,every coin has two sides.Advertising is without exception.But in today's world,advertising is not only necessary but also helpful.
广告
随着物质生活的日益繁荣,广告在我们的日常生活中变得越来越重要.
广告给我们带来关于产品的最新信息,假如没有广告,消费者对当地商店所卖的货物会一无所知.广告可以帮助扩大市场,结果货物卖得越多,价格也就越便宜.广告还可以为报纸,杂志,无线电台以及电视台提供资金.
不过也有一些反对广告的意见.有些人认为广告不但不能提供多少信息,而只是一门心思劝你买东西.他们制造出一种人们对商品需求的氛围,而实际上并没有多少人真正需要这些商品.而且广告给商品增加了成本费.再说它们看起来也不美,并且破坏视觉环境.
事实上,任何事情都有两个方面,广告也不例外.不过,在今天的世界里,广告不仅必不可少,而且还很有益处.