市场
市场是某种产品实际买方和潜在买方的合称.这些买方都有着通过交换可以满足的需求或期望.因此,市场的大小要取决于人数,即那些表现出需求、有资源参与交换并且愿意用这些资源来交换得到他们所需要东西的人.
市场一词最早是指买方和卖方能够聚集在一起交换其商品的地方,比如一个村子里的广场.经济学家用这个术语指买方和卖方的总称,他们就某一特定商品进行交易,比如住房市场或者谷物市场.但市场营销人员则将卖方视为一个行业,而将买方视为一个市场.卖方将产品、服务以及运输送往市场,籍此获得金钱和信息.
英语翻译MarketsA market is the set of actual and potential buyer
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