Customers file complaints when they are dissatisfied with the products or services companies provide. It is a way to protect their benefits. For enterprises, responding to complaints is itself an important service they need to provide to the customers and it could have a big influence on their business.
What do customers expect when they file complaints?
Firstly, they want to receive attention and acknowledgement to their problems. Secondly, they want a cordial response from the relevant company representative. Lastly, they expect their problems resolved quickly and to their satisfaction.